3 Tips To Starting Small Business Blog

Every business needs to invest in marketing and startups are no exception. Unfortunately, small businesses often don’t have a lot of funds or time to do so.

Thankfully, digital marketing offers a cost-effective option through the use of content and social media. These marketing platforms don’t require you to have an existing audience in order for you to build an online brand, earn traffic, and grow revenue.

One of the best and most cost-effective tools in your digital marketing toolbox is through small business blogging. However, before you begin writing up your next article, there are a few tips you should keep in mind so you can get the most out of your content.

1. Take a peek at the competitor blogs

You want your blogs to stand out from the crowd, but unless you know what the ‘crowd’ looks like, you won’t know how to keep your content unique. When researching don’t just look at ‘what’ competitors are writing about, make sure to look at ‘how’ they choose to format the information and the keywords that are being targeted.

2. Define your blog’s image and goals

Now it’s time to think clearly about what you want to accomplish with your small business blogging. The content you blog is an important part of your brand’s image so you don’t want to be too hasty with your topic, format, or keyword choices. Additionally, you want to make sure your blog’s content will be relevant, fresh, and engaging to your target audience.

3. Don’t forget to promote your content

So you’ve written a few blogs, now what? The next clear step is to use social media, and possibly email, to promote your content. However, you don’t want to be the only one sharing your blogs. Getting in touch with a few influential bloggers or doing some guest blogging can really help get the word out about what you have to say.