It’s no huge secret that the way you market your company will have a direct impact on the overall success you find. But in the online world, traditional marketing strategies aren’t always the best strategies. Online, content really is king. And the big different here lies in the difference between outbound and inbound marketing and what they entail. In the past, the idea was to interrupt whatever a potential customer was doing and put your advertisement in front of them. This is ‘outbound’ marketing, and it’s a kind of marketing that isn’t always effective due to its higher costs and the fact that you have to hope your ad will be seen by someone who is interested in it.
Inbound marketing doesn’t go out and force itself on customers. Instead, it creates incentive for them to come to you. By naturally attracting a specific demographic to your company, you build up a reputation and also attract customers who are naturally interested in what you offer. And when it comes to inbound marketing, content marketing is something to pay attention to.
Content marketing is nothing more than developing meaningful, helpful, and relevant content on all of your online channels including:
• A blog
• An official website
• Email lists and newsletters
• Social media profiles
The key is creating content that accomplishes a few different things;
• It should attract new customers or clients
• It should help keep customers coming back
• It needs to expand your brand identity
• It should establish you as a professional in your field
• It should forge a connection and build an audience for your content, not just your products.
In short, developing content that keeps people coming back for news, insights, new announcements, answers to their questions, and more is the foundation for good content. From there, you can then integrate your sales pitch. But before you try to sell anything, building a reputation for great content is the foundation to focus on.