Create Email Subject Lines That Will Increase Your Open Rate

email subject lines

Your email list is still one of your most powerful online marketing tools. Customers on your email list have opted in to your brand and want to hear from you. That doesn’t mean that people on your list are going to read every email you send them. You are still going to have to find ways to catch their attention and pique their interest. The best way to do this is with a great email subject line. Here are five ways to create email subject lines that are guaranteed to increase your open rate.

1. Keep your subject lines short and to the point: Nowadays most people check their emails on their mobile device, so you want a subject line they can read right away. You also want to make sure that your recipient understands what is inside of the email.

2. Personalise your emails: You can include your recipient’s name in the subject matter or use language that makes your recipient feel special like “exclusive for you” or “for our favourite customers.”

3. Highlight an exclusive offer: Most of the time you are using your email list to sell a product. Whenever you are offering a discount or coupon, include the details of the savings right in the subject line.

4. Pique your recipient’s curiosity: Add a teaser of the content of the email in the subject line to engage your recipient’s curiosity. Just make sure whatever curiosity you inspire in your subject line, you address in the body of the email.

5. Create a sense of urgency: If you place a value-added time limit on your content that requires immediate customer action, your customers will be inspired to open the email right away.

These simple tricks can seriously increase your open rate because not only do they grab their interest, but they also inspire and require action. So when you are drafting your next email campaign, keep these five strategies in mind to maximise return.