If you’re part of a growing trend in entrepreneurship that reaches beyond local sales with a website to provide your product or service to the entire world, then you know you have a lot of work ahead of you. While you can potentially have the globe at your door step, that only happens if people know you’re there. Your first priority if you have a business with an online component is to drive up traffic to your website. Here are a few ways to do just that in a month or even less!
Business is about people, and these days, the people are on social networks. Whether you’re comfortable with Twitter, Facebook, Instagram or even Google+, you want to get the word out on as many different social media platforms as possible. The trick, however, is to not to be too blatantly “advertise-y” in your approach. Social networks live up to their name, and someone that doesn’t socialise and only puts out promotional messages will be quickly ignored.
Use Good Keywords & Content
When people look for something on the Internet, the first thing they do is consult a search engine, usually Google, and use a few important keywords to narrow down their search. Make sure your website has these keywords present. If you’ve got a local Australian business, make sure you use words like Australia and your product or service.
You can complement this by using these keywords in regularly updated content, like blogs, editorials or even videos. If you can provide something that people find useful, and scatter keywords in it, you not only give people a reason to keep coming back, you increase your “search footprint” with more popularity and the use of more keywords.
It’s still there, and it still works, but now its reach goes beyond radio and TV commercials to website advertising and social media platforms. Of course, if you’re going to use this method, you’ve got to be willing to pay for it. However, a good, focused advertising campaign managed by professionals can work wonders for your business.