A major part of ecommerce success is one simple point – have the products that people want to buy. If you don’t have what they want, one can’t assume the public will go to you for all of their online shopping needs. For the year 2019, there are a few product categories trending above all others, ensuring you’ll have a supply the people will demand. The top trending products for ecommerce in 2019 are projected to be:
- Shapewear – If you’re looking to start or revamp your store in 2019, shapewear is one of the single best niches to get into. By the year 2022, the shapewear business is slated to boom to around $5.6 billion in sales, showing that what once was an occasional undergarment is shaping up to become everyday wear.
- Plaid shirts – For men, in particular, plaid shirts have never been bigger. This seasonal trend spikes every year from autumn to winter, and each year it seems to spike a bit higher when looking at Google statistics. This trend can be adopted in a subtle way by incorporating it into an already existing collection of shirts or given the spotlight as its own standalone category.
- Athleisure wear – With the ebb and flow of trends, it’s always valuable to find ones that are solidly here to stay. Athleisure is that trend, and these comfortable looks that go from the gym to brunch and right to that list of errands to run are invaluable to ecommerce stores. Not only does this work as a standalone niche, but it allows ecommerce stores to branch into related markets seamlessly.
- Travel accessories – Travel accessories like the scratch-off map are perfectly tailored to today’s digital nomads. Marketing these products with long-tail keywords in your blog posts and marketing is simple, using phrases like “best travel destinations” over “travel” or “vacation” alone. Searches for these keywords are on the rise via Google statistics, and show no signs of slowing down.