Three Myths Of Marketing You Should Stop Believing

It may be daunting in the beginning to think about how much there is to learn when you finally decide to go into business for yourself. A lot of people will have all sorts of advice to give with easy methods and fool proof strategies that they feel will guarantee your success. But the idea of a series of iron clad rules to follow is a dangerous one for any new entrepreneur. Here are the biggest myths you should stay away from.

Analytics Don’t Matter

For online businesses, believing this particular myth could lead to ruin. Analytics—or the practice of tracking where your references, views and business is coming from—is a crucial tool of Internet business that allows businesses to accurately track their progress. With good analytics tools you can see which market strategies are working, which aren’t, which demographics respond well to your business and which can use improvement. To ignore analytics is to ignore a valuable ally.

If You Have A Tactic, You Don’t Need A Strategy

It’s easy to see why this particular myth would have so much popularity, since it appeals to a sense of simplicity. It asks you do to away with a big master plan and just concentrate on a simple task. Just using social media without a larger purpose for how that social media will drive more business to your website is unlikely to result in the growth you’re looking for. Just like sending out email marketing without a specific plan like a promotion to take advantage of, or special discounts or perks for people that go on to create accounts with your website is not going to give you much growth.

Keywords Are Everything

While it’s true that the use of keywords for search engine optimisation is important, it’s not the only thing that will drive people to your website if they go looking for your product or service. Good content that goes into great detail about your area of expertise is just as likely to be targeted by search engine algorithms as simple keywords. Make sure you use important keywords, but make sure you go beyond them to provide more broad, meaningful phrases, terms and other content.